We had the privilege of collaborating with Adspace24’s in-house content team (a division of Media24), AdSpace Studio to produce world-class video content as part of the 2022 Money Makeover campaign with City Press and one of South Africa’s largest banks — ABSA. The annual initiative is aimed at helping South Africans plan for and attain financial freedom.

We created a retrospective video of the prizegiving, where the 2022 winner was crowned, capturing the excitement and energy of the event. The video followed the journey of the six readers and their advisers, highlighting the challenges and lessons they learned along the way.

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